Why Hovaz?

As the leopard was lost and found in Armenia, winemaking is also experiencing a renaissance in Armenia. Thus, Wine Formula team will not only create favorable conditions for development of our partners in viticulture and winemaking in Armenia but also contribute to wildlife preservation and importance of its protection.

Another aspect of the company’s philosophy is to promote women’s significant role in the Armenian wine industry thanks to the dedicated work of our team.

Our core values are:

– support for sustainable winemaking and viticulture,
– conservation of wildlife,
– fair price for the grapes,
– high level of corporate social responsibility.

photo of hovaz wine
photo of hovaz wine

To act within our philosophy of wildlife conservation and corporate social responsibility, we have established our first wine trademark HOVAZ (translated from Armenian as “leopard”). The story behind the name is the threatened/endangered species of Caucasian or Persian leopard.

Only 9 of them are registered in Armenia. Recently a footage of a young Caucasian leopard was captured in the Khosrov Forest State Reserve after years of disappearance, which is why 2019 was declared the “Year of the Caucasian Leopard” in Armenia. For this reason, Wine Formula will allocate 10% of the income of HOVAZ wine sales to the preservation of Caucasian leopard, to raise public awareness of the leopard’s plight.

Wine Formula LLC was established in 2018 by a group of young enthusiasts working in the wine and viticulture sector in Armenia.

photo of hovaz wine